# Pelaris fact sheet From the Pelaris press kit: https://pelaris.io/press/ ## In one paragraph Pelaris is an AI fitness coach for serious hobbyist athletes. It builds a periodised training program for lifting, running, swimming, or all three, then adapts it as your sessions, sleep and life come in. Founded by Bradley Hunt in Melbourne, Australia, in February 2026. ## About Pelaris Pelaris is an AI coaching platform for serious hobbyist athletes: swimmers, runners, cyclists, triathletes, lifters and hybrid athletes who train with purpose and have outgrown generic fitness apps. Most training apps hand you a template and call it a program. Pelaris builds a periodised program on 33 named training methodologies, from Wendler 5/3/1 to Swim Smooth, then adapts it as you train, responding to missed sessions, performance shifts and changing goals. Structured programs, workout logging, performance tracking and an AI coach that ties it all together sit in one place. Pelaris runs on the web at coach.pelaris.io, on iPhone and Android, and inside ChatGPT and Claude. Tracking is free forever. Coaching from A$15 a month. No credit card to start. Pelaris is privacy-first and never sells your data. Pelaris was founded in February 2026 by Bradley Hunt, an enterprise AI leader, and is built in Melbourne, Australia. It became generally available on 1 October 2026. ## Facts - Name: Pelaris - What it is: An AI fitness coach that builds a periodised training program and adapts it as you train - Tagline: Stop Tracking. Start Navigating. - Founded: February 2026, in Melbourne, Australia - General availability: 1 October 2026, the Spring Tide release - Founder: Bradley Hunt - Available on: The web at coach.pelaris.io, iPhone, Android, and inside ChatGPT and Claude - Sports: Strength, running, swimming, cycling, triathlon, CrossFit, Hyrox and team sports - Methodologies: 33 named training methodologies, from Wendler 5/3/1 to Swim Smooth - Pricing: Tracking is free forever. Coaching from A$15 a month. No credit card to start. - Business: Pelaris AI, a registered business name. ABN 57 910 173 861 - Based in: Melbourne, Victoria, Australia - Website: pelaris.io - Social: @PelarisCoach on X, Instagram, Threads, TikTok and YouTube, and pelariscoach.bsky.social on Bluesky - Press contact: hello@pelaris.io ## Founder Bradley Hunt is the founder and developer of Pelaris. He spent a decade deploying AI at enterprise scale, across 400+ applications in 35 countries. He has been featured in Forbes and IT News, and has been a keynote speaker at Gartner and ServiceNow Knowledge. He built Pelaris as a solo founder, from scratch, with Flutter, Firebase and Vertex AI. Every training methodology, every AI prompt and every feature was designed around one question: what would a great coach do here? He is based in Melbourne, Victoria, Australia. - bradleyhunt.ai: https://bradleyhunt.ai - Forbes: https://www.forbes.com/sites/servicenow/2025/07/28/the-pacesetter-playbook-an-executives-guide-to-advancing-enterprise-ai/ - IT News: https://www.itnews.com.au/news/orica-scales-genai-capabilities-with-now-assist-618998 ## Using the logos - Leave clear space on every side of the logo, at least a quarter of the icon's width. - Use the wordmark for dark backgrounds on dark colours, and the wordmark for light backgrounds on white or light colours. - Do not recolour, stretch, squash, rotate or crop the logo, add shadows or outlines, or set the name in another typeface. - Write the name as Pelaris, one word with a capital P. ## Brand colours - Ocean #2FA4FF: Primary accent, buttons and focus - Ocean light #38BDF8: Links and highlights on dark - Surface dark #0F172A: Page background - Surface #1E293B: Cards and panels - Text bright #FFFFFF: Headings - Text foam #CBD5E1: Body text on dark - Coach gold #D4A843: The coach's voice - Horizon gold #E8A83E: Warm accent - Seafoam #6BCFC3: Success and progress ## Typefaces - Plus Jakarta Sans (600 and 800): Headings - Inter (400 and 500): Body text - JetBrains Mono (500): Numbers and data - Cormorant Garamond (500): The coach's own words All four are free on Google Fonts. ## In this kit - pelaris-fact-sheet.md: this fact sheet - logos/pelaris-icon.svg: SVG - logos/pelaris-icon.png: PNG, 1425 x 1425 - logos/pelaris-icon-512.png: PNG, 512 x 512 - logos/pelaris-wordmark-for-dark-backgrounds.svg: SVG - logos/pelaris-wordmark-for-dark-backgrounds.png: PNG, 3625 x 1625 - logos/pelaris-wordmark-for-light-backgrounds.png: PNG, 3625 x 1625 - founder/bradley-hunt-headshot.jpg: JPG, 199 x 200 - screenshots/coach-explains-session.png: PNG, 820 x 550 - screenshots/hybrid-program-phases.png: PNG, 937 x 671 - screenshots/pelaris-in-chatgpt.png: PNG, 847 x 777 - screenshots/pelaris-in-claude.png: PNG, 905 x 819 - marketing/m1-hybrid-strategy.png: PNG, 1600 x 1000 - marketing/m2-coach-explains.png: PNG, 1600 x 1000 - marketing/m3-chatgpt-claude.png: PNG, 1600 x 1000 - marketing/m4-connected-apps.png: PNG, 1600 x 1000 - store/01-your-coach-your-plan.png: PNG, 1320 x 2868 - store/02-start-at-the-beach.png: PNG, 1320 x 2868 - store/03-a-plan-that-adapts.png: PNG, 1320 x 2868 - store/04-lift-run-and-play.png: PNG, 1320 x 2868 - store/05-built-for-game-day.png: PNG, 1320 x 2868 - store/06-your-shape-in-3d.png: PNG, 1320 x 2868 - store/07-every-pr-celebrated.png: PNG, 1320 x 2868 - store/08-aim-for-the-horizon.png: PNG, 1320 x 2868 - store/09-your-plan-your-call.png: PNG, 1320 x 2868 - store/10-plays-well-with-your-apps.png: PNG, 1320 x 2868 ## Press contact Email hello@pelaris.io, or use https://pelaris.io/contact/ and choose Media & Press.