Press and media

Everything you need to write about Pelaris.

Logos, product images, the facts and the founder's story, in one place. Download the lot, or take what you need below.

Download press kit

ZIP, 10.6 MB: logos, the founder's headshot, a fact sheet, screenshots, marketing images and app store images.

Press contact: hello@pelaris.io

About Pelaris

Two versions to use as they are: a short one for a listing or a caption, and a longer one for the end of a story.

Short, 44 words

Pelaris is an AI fitness coach for serious hobbyist athletes. It builds a periodised training program for lifting, running, swimming, or all three, then adapts it as your sessions, sleep and life come in. Founded by Bradley Hunt in Melbourne, Australia, in February 2026.

Long, 155 words

Pelaris is an AI coaching platform for serious hobbyist athletes: swimmers, runners, cyclists, triathletes, lifters and hybrid athletes who train with purpose and have outgrown generic fitness apps.

Most training apps hand you a template and call it a program. Pelaris builds a periodised program on 33 named training methodologies, from Wendler 5/3/1 to Swim Smooth, then adapts it as you train, responding to missed sessions, performance shifts and changing goals. Structured programs, workout logging, performance tracking and an AI coach that ties it all together sit in one place.

Pelaris runs on the web at coach.pelaris.io, on iPhone and Android, and inside ChatGPT and Claude. Tracking is free forever. Coaching from A$15 a month. No credit card to start. Pelaris is privacy-first and never sells your data.

Pelaris was founded in February 2026 by Bradley Hunt, an enterprise AI leader, and is built in Melbourne, Australia. It became generally available on 1 October 2026.

Name
Pelaris
What it is
An AI fitness coach that builds a periodised training program and adapts it as you train
Tagline
Stop Tracking. Start Navigating.
Founded
February 2026, in Melbourne, Australia
General availability
1 October 2026, the Spring Tide release
Founder
Bradley Hunt bradleyhunt.ai
Available on
The web at coach.pelaris.io, iPhone, Android, and inside ChatGPT and Claude Web appApp StoreGoogle PlayChatGPTClaude and MCP
Sports
Strength, running, swimming, cycling, triathlon, CrossFit, Hyrox and team sports
Methodologies
33 named training methodologies, from Wendler 5/3/1 to Swim Smooth Methodology
Pricing
Tracking is free forever. Coaching from A$15 a month. No credit card to start. Pricing
Business
Pelaris AI, a registered business name. ABN 57 910 173 861
Based in
Melbourne, Victoria, Australia
Website
pelaris.io
Social
@PelarisCoach on X, Instagram, Threads, TikTok and YouTube, and pelariscoach.bsky.social on Bluesky
Press contact
hello@pelaris.io

Logos

Download each file here, or take them all in the press kit.

Pelaris wordmark for light backgrounds

Wordmark for light backgrounds

The icon and the name in dark type. Use it on white or light colours.

Using the logos

  • Leave clear space on every side of the logo, at least a quarter of the icon's width.
  • Use the wordmark for dark backgrounds on dark colours, and the wordmark for light backgrounds on white or light colours.
  • Do not recolour, stretch, squash, rotate or crop the logo, add shadows or outlines, or set the name in another typeface.
  • Write the name as Pelaris, one word with a capital P.

Colours and type

The colours and typefaces the Pelaris site and app are built on.

  • Ocean

    #2FA4FF

    Primary accent, buttons and focus

  • Ocean light

    #38BDF8

    Links and highlights on dark

  • Surface dark

    #0F172A

    Page background

  • Surface

    #1E293B

    Cards and panels

  • Text bright

    #FFFFFF

    Headings

  • Text foam

    #CBD5E1

    Body text on dark

  • Coach gold

    #D4A843

    The coach's voice

  • Horizon gold

    #E8A83E

    Warm accent

  • Seafoam

    #6BCFC3

    Success and progress

Typefaces

  • Plus Jakarta Sans

    Headings. Weights 600 and 800.

  • Inter

    Body text. Weights 400 and 500.

  • JetBrains Mono

    Numbers and data. Weights 500.

  • Cormorant Garamond

    The coach's own words. Weights 500.

All four are free on Google Fonts.

Product screenshots

Real screens from Pelaris, taken on 23 October 2026.

Pelaris coach on the Today screen explaining why today is an easy spin instead of a run, given the rest of the week
The coach explains why today is an easy spin, against the rest of the week.

PNG, 820 x 550

A Pelaris program, Ultra-Endurance Hybrid: Swim, Marathon and Strength, laid out as five named phases from base to taper
A 24-week hybrid program: swim, marathon and strength in five phases.

PNG, 937 x 671

Pelaris answering inside ChatGPT with an overview of the athlete's program, the phase they are in and how the week is going
In ChatGPT: the program, the phase and this week, in one answer.

PNG, 847 x 777

Pelaris answering inside Claude, explaining what the athlete is training for and how each phase of the program builds
In Claude: the strategy behind the program, phase by phase.

PNG, 905 x 819

Marketing images

Ready-made frames at 1600 x 1000, built from those screens.

Marketing image reading 'Every goal. One plan.' beside a Pelaris hybrid program of swim, marathon and strength laid out in five phases
Every goal. One plan.

PNG, 1600 x 1000

Marketing image reading 'Ask why. Get a real answer.' beside the Pelaris coach explaining why today is an easy spin
Ask why. Get a real answer.

PNG, 1600 x 1000

Marketing image reading 'Your coach, inside ChatGPT and Claude.' beside Pelaris answers in ChatGPT and in Claude
Your coach, inside ChatGPT and Claude.

PNG, 1600 x 1000

Marketing image reading 'Bring your training with you.' beside Strava and Polar connected in Pelaris
Bring your training with you.

PNG, 1600 x 1000

App store images

The iPhone store slides, at 1320 x 2868. They tell the Pelaris story in order, Beach, then Ocean, then Horizon: to swim across the ocean, you start at the beach, and aim for the horizon.

App store image reading 'Your coach. Your plan.' above the Pelaris Today screen, where the coach greets Alex and the first session is ready to start
Your coach. Your plan.

PNG, 1320 x 2868

App store image reading 'Start at the beach.' above the Pelaris welcome screen, which asks where to begin and offers an AI program, a body scan or starting to train now
Start at the beach.

PNG, 1320 x 2868

App store image reading 'A plan that adapts.' above a Pelaris recovery day, where the coach has trimmed the squat sets and says why
A plan that adapts.

PNG, 1320 x 2868

App store image reading 'Lift, run and play.' above a Pelaris week with a strength base and a 5K builder planned together, a lower body session and an easy run
Lift, run and play.

PNG, 1320 x 2868

App store image reading 'Built for game day.' above a Pelaris month with match days marked and a Game Day note that today's netball match shapes the training plan
Built for game day.

PNG, 1320 x 2868

App store image reading 'Your shape, in 3D.' above a Pelaris 3D body model with the chest, shoulders, arms, waist, hips and legs measured, and the athlete's shape named as a V Taper
Your shape, in 3D.

PNG, 1320 x 2868

App store image reading 'Every PR, celebrated.' above a Pelaris back squat personal best, up 5 kg, and the share card ready to send
Every PR, celebrated.

PNG, 1320 x 2868

App store image reading 'Aim for the horizon.' above a Pelaris month view with 17 sessions and 15 active days, the weeks ahead and the line 'To swim across the ocean, you start at the beach, and aim for the horizon.'
Aim for the horizon.

PNG, 1320 x 2868

App store image reading 'Your plan, your call.' above a Pelaris day with two sessions, where one can be moved to Thursday, swapped or skipped, and the coach explains why
Your plan, your call.

PNG, 1320 x 2868

App store image reading 'Plays well with your apps.' above the Pelaris connected apps screen, with Strava and Apple Health connected and Polar and Wahoo ready to sync
Plays well with your apps.

PNG, 1320 x 2868

Coming soon: video trailers.

Founder

Bradley Hunt, founder of Pelaris

Bradley Hunt

Founder & Developer

Headshot, JPG, 199 x 200

Bio, 87 words

Bradley Hunt is the founder and developer of Pelaris. He spent a decade deploying AI at enterprise scale, across 400+ applications in 35 countries. He has been featured in Forbes and IT News, and has been a keynote speaker at Gartner and ServiceNow Knowledge.

He built Pelaris as a solo founder, from scratch, with Flutter, Firebase and Vertex AI. Every training methodology, every AI prompt and every feature was designed around one question: what would a great coach do here?

He is based in Melbourne, Victoria, Australia.

bradleyhunt.aiForbesIT News

Press contact

For an interview, an image or a question about Pelaris, email hello@pelaris.io, or use the contact form and choose Media & Press.